Breakfast Revolution

India faces a silent malnutrition epidemic: ~40% of its children are malnourished leading to ~50% of all child deaths and 2-3% loss to India's GDP. The Breakfast Revolution aspires to eradicate malnutrition by providing affordable and equitable access to nutritious foods and other essential nutrition interventions for India's 400 million + children, adolescents, and women. The venture leverages three distribution channels: selling to existing feeding programs of non-profits, to government food safety-net programs, and to consumers living in urban slums via microfranchises. In the last 1 year, the enterprise has impacted 11,000 beneficiaries and aims to reach 60,000 beneficiaries in the next 2 years.