SOLAR LAMP CHALLENGE; ZIMBABWE
PROVEN INTERVENTION TO BE DISTRIBUTED
Solar lamps and solar energy products.
Learn more about the Solar Lamp Challenge and how these lamps create enormous benefits for developing world families.
DISTRIBUTION MODEL INNOVATION
Bright Renewables (BR) will enter the market by distributing high-quality, pico-solar products from a Lighting Africa approved supplier, d.light design to households and small businesses direct sales through a direct sales model. Informed by preliminary market research, the priority of the pilot is to invest in building the brand, trust, and perception of BR's name within communities.
BR's target customer segment is women. Women make the financial decisions for household needs. 10 sales agents will be trained during the pilot; the sales agent distribution model shortens channel length in a price-sensitive market, educates consumers about the products, and allows consumers an opportunity to interface directly with a person who can answer their questions and note their concerns. BR will recruit youth through church networks which have a strong and respected status in communities and play a key role in organizing community resources to support members' business and opportunities for youth. A two-day training for sales agents will focus on: expectations and core business values, product technical details, responses to customer concerns, sales pitching, sales ethics, leadership, financial literacy, and record-keeping.
PILOT AND SCALING GOALS
- Distribute 400 products by the end of the pilot phase
- Reach 10,000 households by the end of year 1
- reach 30,000 households by the end of year 2
Allison Lee - Co-Founder
Tinotenda Ganga - Co-Founder