MATERNAL HEALTH CHALLENGE; CAMEROON
PROVEN INTERVENTION TO BE DISTRIBUTED
An SMS and voice application which sends free, customized and stage-based education and reminders to pregnant women (antenatal care) and new mothers (baby vaccinations).
Learn more about the Maternal Health Challenge and how the distribution of Misoprostol, a $3 drug that can prevent maternal deaths from postpartum hemorrhage, could save thousands of lives.
DISTRIBUTION MODEL INNOVATION
GiftedMom uses innovative and low-cost technologies to send life-saving and educational reminders to pregnant women and new mothers. They develop channels through which to education pregnant women and new mothers specifically in rural areas to help them know the availability of medical resources. The channels include the automated SMS and voice application which send free, customized, and stage-based education and reminders with messages in English, French, and four widely spoken traditional languages, and the Android application and web platform which contain content for teenage mothers and first-time mothers.
Subscription to GiftedMom takes place at hospitals (data collected from these hospitals is sent to a centralized database), through a short code number (with GiftedMom running as Cameroon's first help line for pregnant women and mothers), or through community health workers (community workers and medical students are engaged and trained by GiftedMom to assist in subscribing women who have never been to a hospital).
PILOT AND SCALING GOALS
Reach 1,200 users during the pilot phase
Reach 500,000 users and scale nationwide in Cameroon by the end of year 2
In the future, scale across Central Africa and reach 5 million users
Alain Nteff - Co-founder and Executive Director
Dr. Conrad Tankou - Co-founder and Medical Director
Serra Lem - Head of Operations