GiftedMom is central Africa's first social enterprise which develops innovative and low-cost technologies to improve maternal and infant health. The team manages an automated service that notifies pregnant women on when to go for the next antenatal care service and alerts moms with newborns on when to take their babies for the next vaccine, which currently impact over 2800 pregnant women and newborns in over 18 villages in rural Cameroon, and have increase antenatal care turnout by 20%. GiftedMom will soon scale nationwide in Cameroon, targeting 20,000 users in the next 12 months and 5 million users across Africa in 2 years.