SOLAR LAMP CHALLENGE; TANZANIA
PROVEN INTERVENTION TO BE DISTRIBUTED
Solar lamps and other impact products and services to be distributed through a network of trained and respected local sales agents to improve access.
Learn more about the Solar Lamp Challenge and how these lamps create enormous benefits for developing world families.
DISTRIBUTION MODEL INNOVATION
Last Mile is creating a strong distribution network of sales women which will be responsible for selling the products to various end consumers. They recruit and train sales agents to be both knowledgeable experts in the usage and benefits of the products as well as reliable and trusted resources in their communities. Sales agents are equipped with sales, health, and product knowledge through a comprehensive training program, as well as a basket of sample products and services which are based on proven local needs. Last Mile will begin with a limited number of products available to allow sales agents to develop their skills: AFRIpads, a brand of reusable sanitary pads; Virutubishi, a micro-nutrient powder supplement created specifically based on the average Tanzanian diet; iCHF, a government-matched health and medical insurance, and two solar products from the Greenlight Plant Sun King product line.
A main office in the Moshi Municipal district of the Kilimanjaro region allows for easy access routes to consumers in urban, rural, and peri-urban wards. Training programs are hosted out of the office. Monthly refresher trainings are an opportunity for sales network to restock, learn about new products or sales strategies, and offer an environment for agent-run support meetings.
PILOT AND SCALING GOALS
- Train 25 high-performing sales agents during the pilot
- Distribute over 500 quality, affordable solar lamps and other products during the pilot
- Create over 4,000,000Tsh in local income during the pilot
- Distribute 7,678 products by year 1
- Impact 24,798 people by year 1
Liz McNeil - Managing Director
Nina Mairo - Sales Manager and Trainer