COOK STOVE CHALLENGE; UGANDA
PROVEN INTERVENTION TO BE DISTRIBUTED
Energy efficient cook stoves.
Learn more about the Cook Stove Challenge and how clean cook stoves reduce health and safety risks, lower fuel expenses, and help reduce poverty.
DISTRIBUTION MODEL INNOVATION
LiTe Africa overcomes obstacles preventing wide distribution of energy efficient products by putting solar lanterns and energy efficient cook stoves in the hands of rural end users by utilizing the existing small retail and mobile money shop network not commonly used for these products. Rural, family-run shops draw low income consumers with basic essentials and mobile airtime. Customers visit these shops every day, creating a trust-based relationship with the retailer. Rural retailers currently do not know about, have access to, or know how to provide adequate service for energy efficient technologies.
In Uganda there are currently over 40,000 mobile money shops. Tapping into both the mobile and retail shop networks will help LiTe Africa reash the broadest consumer audience. LiTe Africa will sell cook stoves at a low cost and utilize Angaza's pay-as-you-go service for solar lamps. Payment in small increments has been proven to be not only popular and affordable among low-income households but drives up sales significantly. LiTe Africa will purchase products at wholesale through Ugastove, Angaza, and Greenlight Planet's distribution partners in Uganda, Small Solutions. The sales team will demonstrate products to retail and mobile money shop owners, training them on marketing techniques. The products are sold to shop owners at a price slightly above wholesale. Retailers will also be trained on pay-as-you-go operations and will explain the method to consumers and help them conduct monthly installments.
PILOT AND SCALING GOALS
- Partner with 36 retailers during the pilot phase
- Sell 380 solar lamps and 500 cook stoves during the pilot phase
- Partner with up to 170 retailers by the end of year 1
- Expand to 10 more surrounding villages and semi-urban locations by the end of year 2
- Sell 20,000 cook stoves and 17,000 solar lamps by the end of year 2
Alyse Daunis - Co-Founder
Hashim Mutanje - Co-Founder