COOK STOVE CHALLENGE; VIETNAM
PROVEN INTERVENTION TO BE DISTRIBUTED
Rua clean cook stoves.
Learn more about the Cook Stove Challenge and how clean cook stoves reduce health and safety risks, lower fuel expenses, and help reduce poverty.
DISTRIBUTION MODEL INNOVATION
The popular Rua Cook Stove will be promoted through the Novotera sales force and distribution network. To maximize distribution and to meet different budgets, customers will have the option of different stove grades (high grade stove, low grade stove, refurbishment of existing stove) and different payment plans at fair market prices. Novotera will utilize the Global Alliance for Clean Cookstove's verified selling startegy: use the stove for a few weeks and then return it or purchase it if satisfied. Customers will also have the option to purchase a stove on credit.
Distribution will rely on door-to-door sale-by-motorcycle which as previously proven effective as a sales system in Northern Vietnam. Group sales will take place in markets and in stores. Network partners will reach out to informal dealers in villages and stores. The Rua Stove will be promoted through visually rich flyers and stove demonstrations in outdoor markets where salted popcorn (unfamiliar in Vietnam) will be handed out to attract attention. A salesforce will be trained to speak about every aspect of the stove including its ability to produce biochar, to operate on rice husk, and to replace a rice cooker. An emphasis will be put on an after-sale service were customers can call in or have a broken stove repaired. A monitoring system using three key metrics will be put in place to better evaluate progress and projections.
PILOT AND SCALING GOALS
- Reach 250 households during the pilot phase
- Sell 920 stoves per month by the end of year 1
- Have 25,000 low-income households using the Rua Stove by the end of year 2
- Employ 15 sales people with their own motorcycles by the end of year 2
Dylan Maxwell - Co-Founder
Olivier Kolmel - Co-Founder