PayGo

SOLAR LAMP CHALLENGE; GHANA

PROVEN INTERVENTION TO BE DISTRIBUTED

Solar lamps. 

Learn more about the Solar Lamp Challenge and how these lamps create enormous benefits for developing world families.

 

DISTRIBUTION MODEL INNOVATION

Paygo LLC is a for-profit direct sales company formed with the sole purpose of proving the concept that direct sales to the poor business model can be effective in distributing innovative and life-changing products, while providing a good living wage to sales representatives and a profit to the company. 

Paygo works to identify and train teams of direct sales representatives who go directly to consumers in their homes, villages and workplaces and teach them the benefits of off-grid lanterns. The goal is to sell the products directly to these consumers right at the point when they are most excited to purchase. Sales representatives are also the distribution resource and carry product with them wherever they go. Additionally, the representatives are the lending mechanism for the lease to own model. 

The Paygo model focuses on three types of distribution strategies: 1) educating and selling at pre-scheduled meetings in villages where they can talk with over a hundred villagers at a time directly where they live and work, 2) meeting with groups at municipal assemblies and in their places of work through meetings that are sponsored by their employers, and 3) selling directly to street vendors, businesses and individuals. 

 

PILOT AND SCALING GOALS

  • Employ 50 sales representatives by the end of year 1 
  • Have three offices throughout Ghana by the end of year 1 
  • Sell 17,886 solar lamps by the end of year 1 

 

FOUNDING TEAM

Taylor Turnbull - President and Chief Operations Officer 

Alan Westenskow - Managing Member and Chief Innovation Officer 

Paul Dickson - Member of the Board and Advisor 

Patrick Umeh - Director of Operations