TextDirect was founded by Shashank Iyer, Anudeep Yegireddi, Tiago Sanfelice, Nitsan Shakked and Stephanie Leutert. TextDirect leverages mobile technology to increase adherence to malaria treatment. Several rigorous studies have proven the effectiveness of mobile text message reminder in increasing adherence rates to malaria treatment. TextDirect builds upon this research by implementing and scaling this technology to improve health outcomes in Sierra Leone. Similarly, TextDirect is supported in partnership with the Yale School of Management and Yale D&I.