COOK STOVE CHALLENGE; GHANA
PROVEN INTERVENTION TO BE DISTRIBUTED
Learn more about the Cook Stove Challenge and how clean cook stoves reduce health and safety risks, lower fuel expenses, and help reduce poverty.
DISTRIBUTION MODEL INNOVATION
NA Energy Solutions Limited is a social enterprise in Ghana with the aim of distributing energy saving cook stoves to households. NA Energy will focus on slum communities within Accra and Kumasi for the pilot phase. NA Energy Solutions Limited will operate a dual model for distributing the stoves- the first being the sales team led distribution. The second distribution model will be cook stoves campaigns at the community level. The impacts of the intervention are multidimensional- economic, health and also climate resilience. A repertoire of researches has established that cooking with improved cook stoves reduces household spending on charcoal by 50%. NA Energy Solutions will operate a performance based model, and sales agents will be paid based on the number of stoves they are able to sell. Each agent will be entitled to 20% earnings on the total cost of cook stoves sold.
A key determinant for the adoption of the stoves is the knowledge of its associated benefits. Their team acknowledges the entrenched mind-sets of most consumers who are unaware of the cost savings and the health benefits of cook stoves. They will conduct a “one woman one stove” campaign at two levels: the household level and the community level. At the household level, the agents will be responsible for going to homes to market the stoves. Their activities will be complemented with technologies such as mobile money. At the community level, the team will blend entertainment and health education to enhance consumer adoption. The team will organize a cooking competition, and also use projected screens to provide information on the benefits of using clean cook stoves. Organizing cooking competitions will serve as powerful tool to rally women who are the main targets for the venture’s product and services.
PILOT AND SCALING GOALS
Distribute 520 cook stoves during the pilot phase
Distribute 5,000 stoves by the end of year 1
Sell 25,000 stoves by the end of year 2
Reach 1,000 women during the pilot phase
Reach 10,000 women by the end of year 1
Reach 50,000 women by the end of year 2
Ato Kwamina Addo - Founder and Team Lead
Raymond Owusu Achiaw - Founder
Emmanuel Osei-Owusu: - Founder