SOLAR LAMP CHALLENGE; GHANA
PROVEN INTERVENTION TO BE DISTRIBUTED
Learn more about the Solar Lamp Challenge and how these lamps create enormous benefits for developing world families.
DISTRIBUTION MODEL INNOVATION
Lights For Everyone will launch their pilot program in the district of Lawra, Ghana where almost 90% of the population lives in rural areas. In this region, only 30% of the population is estimated to have access to electricity. Lights For Everyone will purchase solar lamps and other inventory from Greenlight Planet in South Africa. The inventory will be transported to Lawra and once it has arrived, Lights For Everyone sales agents will pick up their weekly inventory of lamps with bike carts. Each sales agent will be work in a different area of the district, based on their background. When all of their lamps have been sold, they will pick up more inventory with bike carts from the main storage facility. All sales agents will engage in after-sales services by following up with clients to gather feedback and resolve doubts.
During the pilot, Lights For Everyone will maximize profits by working with a minimum number of sales agents. This will be an important step in validating the model before scaling. During the first three weeks of the pilot, the initial sales team will undergo training and the Lights For Everyone team will craft and implement a marketing campaign via radio advertisements, the sales agents themselves, and through a referral system.
PILOT AND SCALING GOALS
- Hire and train 5 sales agents during the pilot
- Distribute 16,800 solar lamps by the end of year 1
- Hire and train 35 sales agents by the end of year 1
- Distribute 28,800 lamps by the end of year 2
- Hire and train 50 sales agents by the end of year 2
Ana Jerolamon - Executive Director