CUSTOM AGRICULTURE CHALLENGE; KENYA
PROVEN INTERVENTION TO BE DISTRIBUTED
Quality seeds and other key inputs for rural farmers through a franchised agro dealer network and a youth agent network.
Learn more about the Custom Agriculture Challenge and why distributing proven agricultural interventions can greatly improve the livelihoods of smallholder farmers.
DISTRIBUTION MODEL INNOVATION
The Kenya Agricultural Research Institute estimated that roughly 4 out of 10 seed packets sold in the country contained some fake seeks and that 3 quarters of Kenyan farmers have planted fake seeds at least once. Farmers Pride believes that smallholder farming is about opportunity, choice, and knowledge. They are building a franchise network of agro dealers located in rural, underserved areas of Kenya. The retail shops are clean, modern, and professionally managed. Each shop provides all the tools farmers need to be successful including high-quality hybrid seeds, soil-testing services, and cutting-edge training and information. Each franchisee is an emerging leader in their community and their shop becomes the hub of everything new and innovative.
Farmers Pride provides supply chain management and a “last mile” village retail franchise model,
catalyzing a modern trade ecosystem for rural, smallholder agriculture. The model entails
commercially distributing quality farm inputs i.e seeds, fertilizer, animal feeds, farm tools and
agro-chemicals with bundled farmer extension, farmer training and other services like soil testing
and insurance through a modern customer focused franchise model of agro dealers.
Modern retail supply chain improves rural distribution of basic agri-inputs to smallholder farming
households – better access, quality, and affordability. Framers Pride market-based model
leverages franchise structure with goal of achieving a scalable and sustainable system.
PILOT AND SCALING GOALS
Distribute 11 tons of certified seeds by the end of year 1
Reach 1,000 agro dealers by the end of year 1
Reach 5,000 farmers by the end of year 1
Samuel Munguti - Founder and Chief Executive Officer
Augustin Mutuku - Accounts Manager
Catherine Musyoka - Head of Sales, Marketing and Farmer Training
Alex Matui - Chief Technology Officer
Joel Patenaude - Advisor